Brands should focus on broader, inclusive packaging design, rather than designing for the elderly - and might already be doing this, if consumers complained more often about the packs they were given, a seminar will hear this month
Will you still need me? Will you still feed me? When I'm 64." So sang The Beatles back in 1967. If you're not concerned about how you're going to be fed when you're 64, then good luck to you. But food manufacturers should certainly...